Identifying Your Target Audience for Ads
pbiadvisorsrf2020-11-30T19:27:15+00:00Your first step should always be to identify your KPI's. Don't chase clicks when what you are really looking for is conversions.
Asking “What’s In It for Me?”
pbiadvisorsrf2020-04-17T18:23:29+00:00Too often staff will write content based on what they know about the product/company. Instead they should be writing from the perspective of a customer.